Over the past 5+ years, I've had the privilege of becoming a part of the Macias family. Starting as their wide-eyed intern, I was later brought on to be the team's Account Executive. As much as I took a lead role in client
relations and account services, I also served a major function on the
creative side leading brainstorms, writing content and conceptualizing
creative campaign strategies. Below are some examples of integrated campaigns our team created. Each of these campaigns involved components across all mediums: Print, Traditional OOH, Non-Traditional OOH, Digital, Social, Web and Video.
Recommendation letter from Creative Director, Marcos Macias- Click Here
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Fairchild Tropical Botanic Gardens- Wings of the Tropics Campaign
By using traditional and non-traditional mediums and initiatives all
over the Greater Miami area, we let consumers acknowledge the feeling of
being swarmed and surrounded by over 3,000 butterflies; an experience
unique only to this attraction.
RESULTS: 50% Lift YTD & 119,010 Visits Jan-Oct 2013
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Tampico Beverages- Act On Impulse Campaign
The “Act On Impulse” campaign was born. With a Facebook app and promotional series under the same name, we created a number of highly pop-culture relevant giveaways that were attached to the completion and sharing of “Impulsive Acts”, creating a community of Tampico drinkers and free spirits.
RESULTS: Facebook experienced a 260% increase from 58,511 to 134,400
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Baptist Medical Plazas Outpatient and Diagnostic Services- Be Sure/We See More Campaign
Using "Better Imaging" as a catalyst, consumers can focus on the clarity
and peace of mind provided by Baptist Diagnostics so they can truly "Be
Sure".
By leveraging these messages, we enforced the idea that
Baptist sees things others don't. We introduced unique and
non-traditional media placements from X-Rayed bus wraps and pineapples,
to familiar faces and body parts across all media platforms. With this
concept, we activated the areas specific to our target and reinforced
that "We See More". 
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Tampico Beverages- Choose Color Campaign
Through branded content and specific filters, the conversation was taken
to all social media platforms, the place where these young adults
thrive.
By promoting the colorful values and insights that resonate
with our consumers, we served as relatable leaders that created a
connection with the brand and inspired them to #choosecolor at every
moment.
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